Economics and Business Management
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Sensibility Analysis
Author: Paulo Nunes (Economist, Professor and Business Consultant) Contributions: without contributions ... if you are an expert in this field help us to enrich our site ... contact us knoow.net@gmail.com Date Created: 24/05/2011 Summary: xxx... see full article Key words: management, Comment or read other comments on this article |
Sensibility Analysis |
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Sensibility Analysis Concept Sensibility analysis is a kind of analysis in the context of analysis studies of economic and financial viability and that has as aim to measure the sensibility of the viability indicators to certain variables fundamental for the analysis and hence measure its own level of uncertainty and risk of the obtained conclusions. In fact, any economic and financial viability study always includes some uncertainty level which, even though it can be reduced through detailed market studies, never ceases to exist. To overcome this situation, and in order that the study conclusions present bigger security margin, is common to establish more than one scenery: generally realistic scenery (which serves as basis for the study), very pessimistic scenery, medium pessimistic scenery, optimistic scenery and very optimistic scenery. For that, positive and negative variations in sales and costs are simulated. These variations can be simultaneously affected in the costs and in the sales or separately. From theses variations are calculated the new viability indicators of the project. If, the indicators become too adverse after reduced sales reductions or after reduced costs rise, the project presents a very high risk level.
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