Economics and Business

Management

 

Internal Analysis

 

Author: Paulo Nunes (Economist, Professor and Business Consultant)

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Date Created: 24/05/2011

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Key words:  management,

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Internal Analysis

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Internal Analysis Concept

Internal Analysis consist in a study that seeks to evaluate the quantity and quality of the organizations’ existent resources, among which the human resources, material resources, financial resources and organizational resources. From this resource analysis, including its quantity, its quality and also the capacity to use them efficiently, and from its confrontation with an analysis of its competitors, the organization is able to identify either its strong points, either its weak points.

Normally this internal analysis is complemented with an external analysis, supplying essential information for the decision taking about the strategic goals and about the strategies to reach them.